Job Description

Location: Atlanta, GA (Hybrid)

Alloy is an integrated marketing agency that blends precision storytelling with compelling experiences. We are a team of creative thinkers, strategic problem-solvers, and "good humans" who thrive in a collaborative, inclusive and fast-paced environment. As a multi-award-winning "Best Place to Work," we're proud of our culture and the impactful work we do. Now, we're looking for someone to help tell our story and drive our growth.

We are seeking a dynamic and experienced Marketing Manager to join our "Uncommon Crew." This role is pivotal in developing and executing innovative marketing strategies that drive lead generation for Alloy and showcase the power of our compelling content and services. You'll be at the forefront of creating and managing campaigns that not only attract but also convert prospective clients for our agency, working closely with our talented leadership and internal teams.

What You'll Do:

• Develop and Execute Inbound & Outbound Lead Generation Strategies: Design, implement, and optimize multi-channel lead generation campaigns tailored to Alloy’s growth objectives and target audiences.
• Content Creation & Alloy Brand Management: Craft high-quality, engaging content (social media content, blog posts, whitepapers, case studies, website copy, videos) that positions Alloy as a thought leader and drives inbound interest. Ensure all content aligns with our brand voice, style guidelines and SEO best practices. This role requires a dynamic content expert skilled in writing, designing, editing, and strategically managing content across all marketing touchpoints.
• Campaign Management, Optimization and Reporting: Manage day-to-day execution of Alloy’s marketing campaigns, including budget management, A/B testing, performance tracking and reporting. Define key performance indicators (KPIs) for Alloy’s marketing efforts and deliver regular reports to internal stakeholders, highlighting successes, learnings and opportunities for improvement.
• Marketing Automation & CRM: Utilize marketing automation platforms and CRM systems to nurture leads for Alloy, manage prospect data and streamline our internal sales and marketing processes.
• Internal Marketing Strategy & Collaboration: Work closely with Alloy’s leadership and teams to understand our business goals, ideal client profiles and market landscape to develop and refine effective marketing strategies for the agency. Partner with internal teams (e.g., leadership, sales, subject matter experts from PR, design, web development) to ensure integrated and cohesive marketing efforts for Alloy, leveraging our subject matter expertise when needed.
• Event Coordination : Support the planning, organizing and execution of in-person events at the Alloy Atlanta office. Coordinate the promotion of our thought leaders and logistics for speaking at and sponsoring events.
• Stay Ahead of Trends: Keep abreast of the latest marketing trends, tools and best practices in lead generation, content marketing and digital advertising to ensure Alloy stays at the cutting edge in how we market ourselves.

What You'll Bring:

• Proven experience (typically 3-5+ years) in a marketing management role, preferably with experience in marketing for a B2B service company, marketing agency, or in a tech environment.
• Demonstrable success in developing and executing lead generation strategies that have driven measurable results (MQLs, SQLs, pipeline growth) for a business.
• Strong expertise in content creation, content strategy and managing editorial calendars. A portfolio showcasing your work is highly encouraged.
• Proven ability to own and execute end-to-end social media content strategies, encompassing planning, creation, distribution, and optimization across various platforms, with demonstrated achievements in boosting key metrics like engagement, reach and follower growth.
• Proficiency with marketing automation platforms and CRM software (Hubspot experience a plus)
• Solid understanding of SEO/SEM principles, email marketing best practices, social media marketing, and paid advertising.
• Excellent analytical skills with the ability to interpret data, generate insights, and make data-driven decisions (experience with Google Analytics and other analytics tools is essential).
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience with public relations a plus
• A collaborative team player with a proactive and results-oriented mindset.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.

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